I get it.
You're tired of hiding your URL

You're proud of the work you do

But your website is lagging behind. And that's just sad. You’re embarrassed by the content and the layout of your website. It’s costing you customers, money and job satisfaction. Let’s sort that out. Don’t have a website yet? That’s fine too. Even more room for improvement.

Let's get your story straight

Start with your homepage. Continue with more.

2 weeks | 2 boxes | 1 outcome
Homepage
positioning sprint
You know exactly what your homepage should say and do. And to who you should talk to.
For creative entrepreneurs and small agencies who do great work but have a site that doesn't show it.
This is it
- 2 weeks, start to finish.
- Intake form
- Work sessions (90min.)  
- Async work in between
- Two rounds of feedback
What’s in the box?
1. A Positioning document
Short and sweet. One page with the core: what you do, who it's for, what it delivers, and how to say it. Something to fall back on when you're second-guessing your copy or your offer.

2. A homepage copy blueprint
Your homepage in structure and text, all in 1 nifty wireframe. Ready to hand to your developer. Or to run with yourself.
€ 1.500
6 weeks | 3 boxes | 1 outcome
Creative portfolio
positioning
You know exactly what your site should say and do. And to who you should talk to.
For creative entrepreneurs and small agencies who do great work but have a site that doesn't show it.
This is it
- 6 weeks, start to finish.
- Intake form
- Work sessions (90min.)
- Async work in between
- Two rounds of feedback
What’s in the box?
1. A Positioning document
‍Short and sweet. One page with the core: what you do, who it's for, what it delivers, and how to say it. Something to fall back on when you're second-guessing your copy or your offer.

2. Full website copy blueprint
‍Your website in structure and text, all in 6 nifty wireframes. Ready to hand to your developer. Or to run with yourself. 6 pages: home, offer, approach, work, about, contact

3. LinkedIn positioning package
‍Based on your positioning, I’ll write razor sharp LinkedIn profile copy and design your necessary visuals.
€ 3.500

Curious?

Book a Discovery call. Let's talk!

Book a Discovery Call

'Your work is exactly as you describe it on your website. I
’m much more confident now, and leads finally understand what I do.'

— Daniel, Motion Design Automation ⚡ 100% Cavalry Specialist

Good to know

'How do I pronounce your name?'

Gaël. With a G, as in ‘garçon’. Then ‘a yell’. Want to hear how that sounds? Book a Discovery Call.

'What's a wireframe?'

A website wireframe is a schematic representation of your website. Layout, text placement, buttons: it’s all there. Plus your crystal-clear text, of course. This way, you can see straight away where your text will go. Handy for you, a designer or a web developer.

'Why would I pick you over anyone else?'

✅  3 people for the price of one: strategy, UX-design and copy

'What should I do before we start?'

To get to know you better, I’ve put together a questionnaire. If you fill it in, we can get started in no time.

'Will you design and build my website?'

No, I’ll provide a wireframe with text, but no full branding or visual design. It’s the perfect starting point for a designer or web developer. But I can point you towards some awesome people who can.

'Can you do some other webpages as well?'

Sure, everything is negotiable. Let's talk!

Gaël van Heijst

Website strategist
Positioning, words, and structure for creative consultants tired of hiding their URL
Developer-ready wireframes in 2 weeks

2026 - Gaël van Heijst
Gaël van Heijst   
KvK: 84911662

Contact
Book a Discovery Call
info@gaelvanheijst.nl Privacy