I get it.
You're tired of hiding your URL.

You're proud of the work you do

But your website is falling short.

I get that, life's busy.

You’re embarrassed by the content and the layout of your website. It’s costing you customers, money and loads of fun.

Let's get your story straight

N0 website yet? That’s fine too. More room for improvement. Start with your homepage. Continue from there. This is for you: For creative entrepreneurs and small agencies who do great work but have a site that doesn't show it.

Get clear
1
DEFINE
You know exactly what you do and how to sell it on your homepage.
What you get
✔ 2 weeks of live and async work‍
1 collaborative session to clarify what you do, who it's for, and how to explain it in a way clients immediately understand.
✔ Positioning document‍
A concise positioning framework covering your audience, offer, value, differentiators, and core messaging.
✔ Homepage wireframe with production ready copy
A complete homepage structure with final copy, ready for design and development.
$ 1950
I want a 'spot on'- homepage
Attract the right clients
2
AMPLIFY
You know exactly what you do and how to sell it on your website.
What you get
✔ 6 weeks of live and async work
1 collaborative session to refine your positioning, strengthen your messaging, and translate it into a complete website.
✔ Positioning document‍
A concise positioning framework covering your audience, offer, value, differentiators, and core messaging.
✔ Website wireframes with production ready copy
Six complete website pages with structure and final copy, ready for design and development.
✔ Pages included:
Home • Offer • Approach • Work • About • Contact
$ 3250
I want a clear website
Become known for what you do
3
LEAD
You know exactly what you do, how to sell it to on you website + LinkedIn,
What you get
✔ 8 weeks of live and async work
2 collaborative sessions to define your positioning, sharpen your website messaging + build  your LinkedIn presence.
✔ Positioning document‍
A concise positioning framework covering your audience, offer, value, differentiators, and core messaging.
✔ Website wireframes with production ready copy‍
Six complete website pages with structure and final copy, ready for design and development.
✔ Pages included:
Home • Offer • Approach • Work • About • Contact
➕
✔ LinkedIn positioning package‍
A rewritten LinkedIn profile and supporting visuals based on your positioning, so your website and LinkedIn tell the same story.
✔ Included: 
Headline • About • Banner (1x) • Featured (3x) • Services (3x) 
$ 4450
I want to reach the right ones

Curious?

Book a Discovery Call

'Your work is exactly as you describe it on your website.
I’m much more confident now, and leads finally understand what I do.'

— Daniel, Motion Design Automation ⚡

Man met kort zwart haar en baard, glimlachend en een tablet vasthoudend terwijl hij spreekt.

From talk to better in 6 steps

1

Intake

Fill in the intake form. Before we meet, I send you a questionnaire. Honest answers save us both time.

2

Work

We meet live for a work session (90 min.) . We go through your intake, and I ask the questions most people forget to ask themselves.

3

Position

I write your framework. Audience, offer, differentiators, core message. One page. No fluff.

4

Build

I build the full wireframe layout(s) with production-ready copy in place. You see exactly how it fits together before a single pixel is designed.

5

Feedback

Feedback round. You review it, we refine it. One round of feedback is included.

6

Ship

Final files delivered in Figma, as a PDF, and as a text document. Ready to build.

Book a Discovery Call

You're better than that, right?

Book a Discovery Call

Their words, not mine

‘Gaël wrote the copy for my website. As a former web designer, I knew I shouldn’t (and didn’t want to) write the copy myself. So I asked Gaël. Now everything is clear and customer-focused. The site has just gone live, so I’m curious to see what results it will bring.’

Amke Euwes

Workflow Specialist

Vrouw met lichtbruine trui en grijze jas poseert tegen een blauwe achtergrond.
‘You think like a web developer and not just like a copywriter. This means the structure fits the website perfectly. Such a game-changer for me.’

Miranda Nell

School for infographics

Vrouw met kort blond haar, bril en een brede glimlach, zittend voor een lichte achtergrond.
I’m confident that my website will soon showcase who I am and the value I bring.
I’m already feeling proud.’

Elles Masman-Lintjens

Creative advisor

Logo from school
‘Ideally, I’d let Gaël write this review too. That says it all, doesn’t it?! 😉 But seriously: it’s a real pleasure working with Gaël and I’m a big fan of his writing style. Thanks to his experience in UX, he knows exactly what a website needs. He’s critical and tells you how things can be improved.'

Bart Bleeker

Strategic Brand Designer
‍Clever Lemons

Lachende man met kort blond haar, draagt een zwarte trui tegen een neutrale achtergrond.
'Your ‘website shame’ narrative is rock-solid. The bar was set high, and you just cleared it.'

Mark Eikema

Agency Transformation Expert

Portret van een glimlachende man met kort haar en een bril, in een ronde oranje omlijsting.
'I was given a clear tagline that perfectly captures what I offer: “The right eyes on you – that’s what you want”. Your copy perfectly sums up what I mean to my clients.'

Niels van Renselaar

Online Marketing Specialst

Portret van een man met lichte huid en kort bruin haar, gekleed in een donkerpaars gebreide trui tegen een effen blauwe achtergrond.
You simply deliver. Your work is exactly as you describe it on your website.
I feel much more confident and people finally understand what I do.

Daniel van Veldhoven

StrmCtrl

Man met kort zwart haar en baard, glimlachend en een tablet vasthoudend terwijl hij spreekt.

Good to know

'How do I pronounce your name?'

Gaël. With a G, as in ‘garçon’. Then ‘a yell’. Want to hear how that sounds? Book a Discovery Call.

'What's a wireframe?'

A website wireframe is a schematic representation of your website. Layout, text placement, buttons: it’s all there. Plus your crystal-clear text, of course. This way, you can see straight away where your text will go. Handy for you, a designer or a web developer.

'Why would I pick you over anyone else?'

✅  3 people for the price of one: strategy, UX-design and copy

'What should I do before we start?'

To get to know you better, I’ve put together a questionnaire. If you fill it in, we can get started in no time.

'Will you design and build my website?'

No, I’ll provide a wireframe with text, but no full branding or visual design. It’s the perfect starting point for a designer or web developer. But I can point you towards some awesome people who can.

'Can you do some other webpages as well?'

Sure, everything is negotiable. Let's talk!

Website strategist
Positioning, words, and structure for solopreneurs tired of hiding their URL
Developer-ready wireframes in 2 weeks

2026 - Gaël van Heijst
Gaël van Heijst   
KvK: 84911662

Contact
Book a Discovery Call
info@gaelvanheijst.nl Privacy