Website positioning for damn smart creatives tired of hiding their URL

I make creative consultants & design agencies proud of their website again. Through simple positioning, crystal clear copy and rock solid UX-design.  

Vijf lachende volwassenen, elk binnen een rond kader met verschillende gekleurde achtergronden.

25+ happy clients

Book a Discovery call
gael header image

Your website copy is all over the place.
You'd rather not send the URL in proposals.

Yeah, I know. Been there, done that.

I spent years tinkering with my website instead of fixing it. Said yes to every gig because I was scared work would dry up.

This is probably you:
- You hired a copywriter, got nice text but zero structure.
- You hired an expensive designer to fix it.
- Tried writing it yourself. Sat down, got distracted, did client work instead.
- You edited copy inside your website-builder. Changed one thing. The whole layout broke.

It's costing you time, money, and you’re still hiding your URL.
That's not your fault. Nobody gave you copy and structure in one package.

You're better than that, right?

gael sitting on a chair

Hey, I'm Gaël! Website strategist.

I make creative consultants and agencies proud of their website again. We'll make your website sound like you again. And attract the right (high paying) clients.

I do this through incisive copy and crystal-clear UX design.

After my 1:1 website positioning programme, you’ll have:
→ A crystal-clear story
→ A rock-solid wireframe

A solid structure that matches your words. Ready for you, your designer or your web developer.

Curious for more?

My 1:1 offer

You're proud of the work you do

But your website is falling short.

I get that, life's busy.

You’re embarrassed by the content and the layout of your website. It’s costing you customers, money and loads of fun.

Let's get your story straight

N0 website yet? That’s fine too. More room for improvement. Start with your homepage. Continue from there. This is for you: For creative entrepreneurs and small agencies who do great work but have a site that doesn't show it.

Get clear
1
DEFINE
You know exactly what you do and how to sell it on your homepage.
What you get
✔ 2 weeks of live and async work‍
1 collaborative session to clarify what you do, who it's for, and how to explain it in a way clients immediately understand.
✔ Positioning document‍
A concise positioning framework covering your audience, offer, value, differentiators, and core messaging.
✔ Homepage wireframe with production ready copy
A complete homepage structure with final copy, ready for design and development.
€ 1750
Attract the right clients
2
AMPLIFY
You know exactly what you do and how to sell it on your website.
What you get
✔ 6 weeks of live and async work
1 collaborative sessions to refine your positioning, strengthen your messaging, and translate it into a complete website.
✔ Positioning document‍
A concise positioning framework covering your audience, offer, value, differentiators, and core messaging.
✔ Website wireframes with production ready copy
Six complete website pages with structure and final copy, ready for design and development.
✔ Pages included:
Home • Offer • Approach • Work • About • Contact
€ 3250
Become known for what you do
3
LEAD
You know exactly what you do, how to sell it to on you website + LinkedIn,
What you get
✔ 8 weeks of live and async work
2 collaborative sessions to define your positioning, sharpen your website messaging + build  your LinkedIn presence.
✔ Positioning document‍
A concise positioning framework covering your audience, offer, value, differentiators, and core messaging.
✔ Website wireframes with production ready copy‍
Six complete website pages with structure and final copy, ready for design and development.
✔ Pages included:
Home • Offer • Approach • Work • About • Contact
➕
✔ LinkedIn positioning package‍
A rewritten LinkedIn profile and supporting visuals based on your positioning, so your website and LinkedIn tell the same story.
✔ Included: 
Headline • About • Banner (1x) • Featured (3x) • Services (3x) 
€ 4250

Curious?

Book a Discovery Call

'Your work is exactly as you describe it on your website. I
’m much more confident now, and leads finally understand what I do.'

— Daniel, Motion Design Automation ⚡

Man met kort zwart haar en baard, glimlachend en een tablet vasthoudend terwijl hij spreekt.

Here's what I figured out the hard way

Most people write copy after the design is done. Or after the site is live.

That's backwards.

Copy belongs inside wireframes. With hierarchy, layout, and CTAs baked in. Without that, you've got words in a doc nobody knows what to do with.

So I do positioning first. Then copy, right inside your wireframes. One package. Rocketfuel for your designer or developer. It worked for 25+ creatives.

Mark, a freelance agency coach, handed my wireframes to his developer. Built his site in 6 weeks. His developer said: "I never build a website this fast."

Miranda sold out her premium offer 4 weeks after launching her new site. The words did the selling.

If your website doesn't sound like you and you're done explaining yourself on calls, send me a message.

So, YES to wireframes
1. It clarifies your copy
2. It saves you time and money
3. It gives you a clear overview
4. It helps you make decisions faster
5. It acts as a blueprint for your site
(Clear, digital and ready for production.)

Curious?

Book a Discovery Call | 25 min.

Let's position the cr*p out of you and your website, shall we?

Book a Discovery Call

Gaël van Heijst

Website strategist
Positioning, words, and structure for creative consultants tired of hiding their URL
Developer-ready wireframes in 2 weeks

2026 - Gaël van Heijst
Gaël van Heijst   
KvK: 84911662

Contact
Book a Discovery Call
info@gaelvanheijst.nl Privacy