Website positioning for creatives tired of hiding their URL

I make creative consultants & design agencies proud of their website again. Through simple positioning, crystal clear copy and rock solid UX-design.  

Vijf lachende volwassenen, elk binnen een rond kader met verschillende gekleurde achtergronden.

25+ happy clients

Book a Discovery call
gael header image

Your website copy is all over the place.
And you'd rather not send the URL in proposals.

Sound like you?
- You hired a copywriter. Got nice words. But zero structure.
- You hired an expensive designer to fix the structure of your website.
- You tried writing it yourself. Sat down, got distracted, did client work instead.
- You edited copy inside your website-builder. Changed one thing. The whole layout broke.

Nah, that's not working.
It's costing you time, money, and the quiet shame of hiding your own URL.

That's not a you problem.
Nobody gave you copy and structure in one package.

Here's what I figured out the hard way.
Most people write copy after the design is done. Or after the site is live. That's backwards.

Copy belongs inside wireframes.
With hierarchy, layout, and CTAs baked in. Without that, you've got words in a doc nobody knows what to do with.

So I do positioning first.
Then copy. Then wireframes. One package your developer can build from.

gael sitting on a chair

Hey, I'm Gaël! Copywriter and UX-designer.

I make creative consultants and agencies proud of their website again. We'll make your website sound like you again. And attract the right (high paying) clients.

I do this through incisive copy and crystal-clear UX design.

After my 1:1 website positioning programme, you’ll have:
→ A crystal-clear story
→ A rock-solid wireframe

A solid structure that matches your words. Ready for you, your designer or your web developer.

Curious for more?

My 1:1 offer

Wireframes?

Neat & handy, because:
1. It clarifies your copy
2. It saves you time and money
3. It gives you a clear overview
4. It helps you make decisions faster
5. It acts as a blueprint for your site

(Clear, digital and ready for production.)

My approach
wireframes

You're proud of the work you do

But your website is lagging behind. And that's just sad. You’re embarrassed by the content and the layout of your website. It’s costing you customers, money and job satisfaction. Let’s sort that out. Don’t have a website yet? That’s fine too. Even more room for improvement.

Let's get your story straight

Start with your homepage. Continue with more.

2 weeks | 2 boxes | 1 outcome
Homepage
positioning sprint
You know exactly what your homepage should say and do. And to who you should talk to.
For creative entrepreneurs and small agencies who do great work but have a site that doesn't show it.
This is it
- 2 weeks, start to finish.
- Intake form
- Work sessions (90min.)  
- Async work in between
- Two rounds of feedback
What’s in the box?
1. A Positioning document
Short and sweet. One page with the core: what you do, who it's for, what it delivers, and how to say it. Something to fall back on when you're second-guessing your copy or your offer.

2. A homepage copy blueprint
Your homepage in structure and text, all in 1 nifty wireframe. Ready to hand to your developer. Or to run with yourself.
€ 1.500
6 weeks | 3 boxes | 1 outcome
Creative portfolio
positioning
You know exactly what your site should say and do. And to who you should talk to.
For creative entrepreneurs and small agencies who do great work but have a site that doesn't show it.
This is it
- 6 weeks, start to finish.
- Intake form
- Work sessions (90min.)
- Async work in between
- Two rounds of feedback
What’s in the box?
1. A Positioning document
‍Short and sweet. One page with the core: what you do, who it's for, what it delivers, and how to say it. Something to fall back on when you're second-guessing your copy or your offer.

2. Full website copy blueprint
‍Your website in structure and text, all in 6 nifty wireframes. Ready to hand to your developer. Or to run with yourself. 6 pages: home, offer, approach, work, about, contact

3. LinkedIn positioning package
‍Based on your positioning, I’ll write razor sharp LinkedIn profile copy and design your necessary visuals.
€ 3.500

Curious?

Book a Discovery call. Let's talk!

Book a Discovery Call

'Your work is exactly as you describe it on your website. I
’m much more confident now, and leads finally understand what I do.'

— Daniel, Motion Design Automation ⚡ 100% Cavalry Specialist

Let's position the cr*p out of you and your website, shall we?

Reviews

Their words, not mine

‘Gaël wrote the copy for my website. As a former web designer, I knew I shouldn’t (and didn’t want to) write the copy myself. So I asked Gaël. Now everything is clear and customer-focused. The site has just gone live, so I’m curious to see what results it will bring.’

Amke Euwes

Workflow Specialist

Vrouw met lichtbruine trui en grijze jas poseert tegen een blauwe achtergrond.
‘You think like a web developer and not just like a copywriter. This means the structure fits the website perfectly. Such a game-changer for me.’

Miranda Nell

School for infographics

Vrouw met kort blond haar, bril en een brede glimlach, zittend voor een lichte achtergrond.
I’m confident that my website will soon showcase who I am and the value I bring.
I’m already feeling proud.’

Elles Masman-Lintjens

Creative advisor

Logo from school
‘Ideally, I’d let Gaël write this review too. That says it all, doesn’t it?! 😉 But seriously: it’s a real pleasure working with Gaël and I’m a big fan of his writing style. Thanks to his experience in UX, he knows exactly what a website needs. He’s critical and tells you how things can be improved.'

Bart Bleeker

Strategic Brand Designer
‍Clever Lemons

Lachende man met kort blond haar, draagt een zwarte trui tegen een neutrale achtergrond.
'Your ‘website shame’ narrative is rock-solid. The bar was set high, and you just cleared it.'

Mark Eikema

Agency Transformation Expert

Portret van een glimlachende man met kort haar en een bril, in een ronde oranje omlijsting.
'I was given a clear tagline that perfectly captures what I offer: “The right eyes on you – that’s what you want”. Your copy perfectly sums up what I mean to my clients.'

Niels van Renselaar

Online Marketing Specialst

Portret van een man met lichte huid en kort bruin haar, gekleed in een donkerpaars gebreide trui tegen een effen blauwe achtergrond.
You simply deliver. Your work is exactly as you describe it on your website.
I feel much more confident and people finally understand what I do.

Daniel van Veldhoven

StrmCtrl

Man met kort zwart haar en baard, glimlachend en een tablet vasthoudend terwijl hij spreekt.

Good to know

'How do I pronounce your name?'

Gaël. With a G, as in ‘garçon’. Then ‘a yell’. Want to hear how that sounds? Book a Discovery Call.

'What's a wireframe?'

A website wireframe is a schematic representation of your website. Layout, text placement, buttons: it’s all there. Plus your crystal-clear text, of course. This way, you can see straight away where your text will go. Handy for you, a designer or a web developer.

'Why would I pick you over anyone else?'

✅  3 people for the price of one: strategy, UX-design and copy

'What should I do before we start?'

To get to know you better, I’ve put together a questionnaire. If you fill it in, we can get started in no time.

'Will you design and build my website?'

No, I’ll provide a wireframe with text, but no full branding or visual design. It’s the perfect starting point for a designer or web developer. But I can point you towards some awesome people who can.

'Can you do some other webpages as well?'

Sure, everything is negotiable. Let's talk!

Gaël van Heijst

Website strategist
Positioning, words, and structure for creative consultants tired of hiding their URL
Developer-ready wireframes in 2 weeks

2026 - Gaël van Heijst
Gaël van Heijst   
KvK: 84911662

Contact
Book a Discovery Call
info@gaelvanheijst.nl Privacy