Zorgverkenner

Online tool providing insights into your personal healthcare plan.

Zilveren Kruis
2017 / 2018
UX Design

Challenge

Health insurance providers compete on personalised service. Rich information on illnesses, treatments and where to find a doctor of your likings, are scattered across multiple webpages. Navigating through them can be harsh on patients and their dear ones.

Together with Zilveren Kruis, we strived to come up with an all encompassing tool for building a personal healthcare plan. Therefor merging multiple Zilveren Kruis tools into one fluid solution.

My role

Starting out gaining insights from the brand, identity and development team. We teamed up with Zilveren Kruis designers and developers, to quickly iterate on insights. I started out mapping a flow for the new tool.

This resulted in a series of documented wireframes (desktop and mobile) as well as detailed interactive prototypes.

Process

The first version of the tool was developed in three months. We had regular updates and worked in-house with the sprint team. After delivering an MVP of our product, we helped testing the product with actual Zilveren Kruis customers.

These insights led to version 2.0 of the Zorg Verkenner. An even more seamless experience, serving as a base for future development.

Results

By unlocking information and guidance from a reliable source, Zilveren Kruis can reduce levels of digital distrust, and take on a more active role in healthcare management. The Zorgverkenner effectively bridges the gap between consumers and caregivers, and gives that role a kickstart.

Zilveren Kruis was able to gradually let go of abundant tools, and embrace the Zorgverkenner as their go-to digital proposition. One that is used in future campaigns when promoting the brand.