Do It Yourself+

Mobile application and loyalty programme for a true do-it-yourselfer.

Praxis
UX
Field research

Challenge

Praxis is a large Dutch hardware store, providing a variety of tools and services to its customers. They were looking for new ways to update their loyalty programme. Their mission being to provide DIY'ers with necessary materials and tools.

An updated mobile application proved to be the right basis to further developed this programme.

My role

I was responsible for in-store user research and interaction design deliverables.

This consisted of flows and wireframes during a sprint week, facilitated by Brain Agency and Maxeda (Praxis). Here I worked closely together with store managers, product owners and strategists.

At the end of this week, I deliverable an interactive prototype of our solution, working with the Praxis design system.

Process

After four days of work, we headed out to Praxis' shops to talk and test with actual DIY'ers visiting the Praxis store.

Over the course of the following weeks, I worked together with a product owner and developers to fine-tune functionalities. This level of attention lead to a fitting solution for both user and client.

Results

During handoff, I provided designers and developers with documented wireframes and flows. These were interpreted by the team, and a brand new styleguide was applied. The live examples of the app can be downloaded in the App Store and Google Play.

Delivering this product affirms Praxis' position as one of the leading hardware stores in the Netherlands, through excellent tools and services.