The online recruitment website did not match the way Achmea recruited people anymore. It missed some feeling, some experience. A real sense of what was going inside this broad organisation. In need for an upgrade, they wrote a briefing that read clearly to design a ‘future proof recruitment platform’.
During the pitch phase, I was responsible for both UX- and UI design. We gathered with our client to gain insights, and report wishes. These wishes were tested in a concept test. We won the pitch, which marked the true start of a much appreciated project. In a well-thought-out presentation, we layed out our vision for a next generation recruitment platform for Achmea.
During a concept test, we interviewed a panel on their likings when on a job hunt. We sketched their journey, and mapped new features along those steps. Resuling in a comlete map of features and pages.
Next up we teamed up with our development partners. I translated the users' wishes onto features and pages, and started out with a clear sitemap.
For a project of this magnitude, it's great to have a set of UX guidelines. These function as anchors, when designing a lot of features. For starters, a user could apply for a job 'as he/she/x pleases', that was one critical guideline. Be it through e-mail, calling or WhatsApp/chat conversation, we've build in a nifty chat and messaging service.
Apart from that, a user should search and get notifications on his likings. The front of the website is a conversational UI, which can be saved into a search agent. Helping the user find the perfect job, right on time.
Achmea got the website they were looking for, and more. The front-end was fed with a recruiters' CMS, from where they can upload the latest jobs. Enriching them with rich text components and all sorts of media.
A well-thought-out platform with a lot of clever, beautiful features. The new layout is clear and consistent.